Either way, an expensive mixed reality headset isn’t going to get investors or the public excited in the way ChatGPT has. It may not talk about it at all at WWDC 2023. I don’t know how Apple is going to handle the topic of AI. If the company were to show up at WWDC talking about trends from 2020, it’s going to look supremely out of touch. Microsoft and Google are battling it out with their own implementations, and Apple has been utterly quiet. Since the explosion of interest in December, Apple hasn’t made a peep about the whole thing. The future feels undetermined and exciting, and not since the birth of Apple’s own iOS App Store has there been this much interest from developers. It recognised every bypass attempt, complete with descriptive alert messages that explained what was happening with suitable warnings. People couldn’t wait to try it out for themselves, and in many ways, we’re all still basking in the glow of that excitement. ZoneAlarm Pro passed every leak and kill test we put it through. Unlike the metaverse, the practical use case for this breed of AI was everywhere you looked. ChatGPT, Stable Diffusion, and Midjourney took the world by storm, rocking the tech industry in a way it hasn’t been in a long time. Then, 2023 happened, and the real tech trend emerged in the form of generative AI. Throw in troubling times in the economy, and you have an uphill battle when trying to convince people to invest in a brand new piece of technology.īut Apple’s done it before, so it at least felt possible. Given the rumored price of the Reality Pro, it would need a compelling use case for such a device, which companies like HTC and Meta have struggled to show. The company has already disavowed the term “metaverse,” but it would need something very convincing to turn around public opinion about the concept. That already sounded like a challenging environment for Apple to launch its own headset in. The one thing the next version of macOS needs to addressĩ new Apple products that could launch in 2023 The next MacBook Air could come with a major disappointment

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